Word of Mouth Marketing on Social Media Sites

The Power of Word of Mouth Marketing is on Social Media Websites and growing beyond all expectations.

In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)

More consumers report long-term loyalty to companies and products recommended to them by trusted friends on Facebook, Twitter, Blogs, and other social media sites.  Moreover, maintain loyalty by constant updates on products via marketing through social media sites such as those mentioned.

53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)

The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. (Keller Fay, WOMMA, 2010)

Consumer reviews are significantly more trusted — nearly 12 times more — than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.  (eMarketer, February 2010)

90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)

44% of Moms use social media for brand/product recommendations; 73% trust online community recommendations. (BabyCenter LLC, July 2009)

Friends still play an important role in influencing consumers. Eighty-three percent of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009)

Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth. (BIGresearch, December 2009)

Users put great trust in their social networks. One-half of Beresford respondents said they considered information shared on their networks when making a decision—and the proportion was higher among users ages 18 to 24, at 65%. (eMarketer, October 2009)

67% of shoppers spend more online after recommendations from online community of friends. (Internet Retailer, September 2009)

Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online. (Etailing survey of 117 companies, September 2009)

*Statistics provided from surveys sourced by Hubspot

Related Articles

• Generate Word-of-Mouth Marketing with Empowered Employees (kylelacy.com)
• Word-of-Mouth Marketing: How It’s Connected With Social Media (mindjumpers.com)
• Why social media can really work for your brand (sharemarketing.wordpress.com)