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Twitter Stats February 5, 2011

Posted by socialmarketnow in Blog.
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Twitter is a social media site that lets users publish short messages to “followers” in real-time. Companies using it to track buzz about their brand, or address customer service issues, include Starbucks, Amazon, Zappos and GoDaddy.

70% of users were introduced to Twitter this year, HubSpot claims, and adoption doesn’t appear to be slowing: 5,000 to 10,000 new accounts open daily. A full 20% of Twitter users supposedly only joined in the past 60 days.

Peak days of Twitter use are Wednesday and Thursday. There is 50% more tweet activity on a weekday than on the weekend, suggesting most users tweet from a workplace.

But the principal mode of accessing Twitter is via mobile, which precipitates growth: the proportion of US mobile subscribers that accessed social networks from their handheld units tripled to nearly 10% over a year ago, according to The Kelsey Group and ConStat.

By 2012, over 800 million users worldwide are expected to visit social networks from a mobile device, up from 82 million in 2007, eMarketer projects.

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