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Using Social Media to Market Your Business April 16, 2011

Posted by socialmarketnow in Blog.
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How to Effectively Use Social Media to Market Your Business: Sister Diane’s I Heart Art Workshop

SisterDianeStory by SisterDianePublished on May 20, 2010 in Seller Handbook

Photo by castastone

 

If you want to use social media tools like blogs, Twitter, or Facebook to market your business, read on — Diane Gilleland (sometimes known as Sister Diane) considers these outlets to be the key to success. This post is distilled from a workshop she presented recently for the I Heart Art program in Portland, OR. If you want to learn more about social media and how it works, you can also listen to Diane’s podcast on the subject.

follow_mouse_click.jpg

Friending and Following are just mouse-clicks.
We’d all love to believe that every single person who subscribes to our blog, follows our tweets, or becomes a fan of our Facebook page is listening hungrily to everything we have to say about our product.

But in fact, every one of these people is struggling to keep up with all the other blogs, Twitter pals, and Facebook updates they follow. We live in a perpetually overloaded world.

People can friend or follow you anytime, but unfortunately, that doesn’t mean they’re actually paying any attention to you. If you want real attention in the social media space, you have to earn it. That takes some effort — and a different way of looking at marketing.

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