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Using Twitter Made Easy April 16, 2011

Posted by socialmarketnow in Blog.
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Twitter is easy! Easier to set up, easier to tweet, and easier to come up with things to say… especially since you only have 140 characters to do so! Today’s post is going to get you setup on Twitter. 

So why should you be on Twitter? Well, Twitter is an absolutely essential tool in your social media arsenal for communicating and interacting with your customers. It’s less formal than Facebook and is really your chance to create a voice for your brand (which is your ArtFire shop). Twitter serves as an amazing customer service tool, a way for you to really connect with your followers, and can even serve as a sales tool!

 

What is Twitter?

 

Twitter is a social media network that millions of people are on. It’s a short-form of communication.

 

What is a tweet?

 

A tweet is what you send out on Twitter. Just like Facebook has “status updates”, tweets serve the same purpose. However, it’s really important to note that tweets have a 140 character limit!

 

Why do they limit the character count?

 

Twitter was created as a means of communicating information, but not too much information. Capping the number of characters per tweet ensures that Twitter has a certain uniformity and avoid total information overload!

 

What does “follow” mean?

 

To follow someone on Twitter means that their tweets will show up in your Twitter stream. The Twitter stream will show up when you log into your account, and will show the tweets of the people you follow in reverse chronological order (the newest tweets at the top). When you go to anyone’s Twitter page there will be a “follow” button.

 

What is with people using the @ symbol?

 

In Twitter, the @ symbol is how you communicate with other users. This is called “@ replying”someone on Twitter. By adding the @symbol before any Twitter username the tweetwill show up in their account. People are pretty unlikely to see your tweets ifyou don’t have that @ symbol before their username. 

 

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Now, let’s get you on Twitter! From the Twitter homepage you’re going to click “Sign Up”. Twitter is going to ask you for your full name. Your username is what people are going to know you by on Twitter. As laid out in the registration process by Twitter, your username will be part ofyour URL.

 

Next, select the password and email address you want to associate with the account. I’d recommend using the email address you use for your business and leaving the first box checked (saying allow people to find you by your email address). Now, why would you want this? Say your customers search Twitter for email addresses they know. They’ll see your Twitter account and are more likely to follow you. After all, you want as many people following your Twitter account as possible! Lastly, accept the terms of service and select “Create my account”.

 

After you create your account, Twitter prompts you to select the topics you’re interested in. For most of you the natural choice is going to be in the art/design realm. By selecting an area of interest, Twitter will give you suggestions of people to follow. I’d recommend following some big brands to start off with… maybe a famous museum or a designer you’re fond of? You certainly don’t have to follow anyone, but Twitter is very much a give-and-take community. Follow people, they may follow you back. I’d definitely suggest following a few people to start off with.

 

Once you’ve done this, hit the “Next Step” button. Twitter allows you to see if any of your email contacts are on Twitter. Simply click the type of email service you use and sign in to your account. Don’t worry, Twitter isn’t taking your password… you just simply need to allow access. Once your address book loads you can check off which contacts on Twitter that you’d like to follow. You can always skip this step if you want, but I highly recommend completing it.

 

Now you should complete your Twitter profile. You can do so here. From here you can upload a photo (probably your shop logo), enter your location (if you want), link out to your online shop, and write a short bio. Keep it simple, but give people a sense of just what it is that you do. See those tabs at the top? You can also set up different settings for your phone, change the design of your Twitter page, and change your notification settings (how often you receive emails regarding activity on your account). Be sure to look through all the options and make your profile as complete as possible and that it fits all of your needs.

 

To get back to your Twitter stream/homepage you can click “Home” at the top or the Twitter logo. Now, why don’t you send out your first tweet? Keep it simple like you did on Facebook at first, maybe mention thatyou’re just getting started.

 

Below are a few great resources that we think are really worth your time, including beginner’s guides and tips/tools:

 

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